Legal
Privacy policy
This policy explains what personal data All Your Golf collects, why we collect it, how we use it and the rights you have. It covers allyourgolf.com, allyour.golf and any related services (together, "All Your Golf").
1. Who we are
All Your Golf is operated by The Fitness Industry Directory Limited, trading as iDGOLF and All Your Golf ("we", "us", "our"). We are a company registered in England and Wales (company number 08745011). Our registered office is 10-14 Old Wallfields, Pegs Lane, Hertford, Hertfordshire, SG13 8EQ, United Kingdom.
We are the data controller for the personal data described in this policy. You can contact us about privacy at hello@id.golf.
2. What we collect
If you browse the site
- Usage data: pages viewed, videos played, votes, bookmarks, device and browser type, approximate location (from IP address) and referring site.
- Cookies and similar technologies: see section 8.
If you sign in
- With Google: your name, email address and profile picture, as shared by Google when you choose to sign in.
- With email: your email address. We email you a one-time 6-digit code, which works for 10 minutes and is stored only in a scrambled (hashed) form until it's used or expires.
- The comments, votes, favourites and bookmarks you make while signed in.
If you apply to be listed
- Your name or channel name, email address, account type (creator, PGA or club professional, tour player or brand), the platform you use most, your follower count, your YouTube channel link and your Instagram username.
- Whether you've applied for a Founding 100 place.
- Notes from our checks, such as follower verification and professional status.
If you connect your Instagram account
If you choose to connect an Instagram Business or Creator account, Meta shares the following with us under the permissions you approve: your Instagram user ID, username, account type, profile picture, follower and media counts, and your posts, Reels and their captions, links, timestamps, and like and comment counts. We do not receive your Instagram password, private messages or data about your followers.
Public information about listed accounts
For accounts listed on All Your Golf, we collect publicly available information from YouTube and Instagram: channel or account name, profile picture, follower counts, and public videos, Shorts, posts and Reels, with their titles, captions, thumbnails, view counts and publish dates. For Instagram, we use Meta's official Instagram Platform APIs. For YouTube, we use YouTube's public channel feeds and embedded player.
If you buy a brand package
Payments are handled by our payment provider. We receive confirmation of payment, your plan, billing name, billing country and VAT details where relevant. We never see or store your full card details.
3. How we use it, and our lawful bases
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Running the feed, showing listed channels and their public content in date order | Legitimate interests in operating a golf content directory, and contract for listed members |
| Reviewing applications and verifying follower counts and professional status | Taking steps at your request before entering a contract; contract |
| Showing your connected Instagram posts in the feed | Contract, and your choice to connect the account |
| Taking payment, issuing invoices and keeping tax records | Contract; legal obligation |
| Sending listed creators and brands monthly statistics about plays and clicks for their channels | Contract; legitimate interests |
| Sign-in, comments, votes, favourites and bookmarks | Contract (providing the service you've requested) |
| Moderating comments and keeping the community safe | Legitimate interests |
| Counting visitors, plays and clicks with cookie-free analytics, publishing overall audience numbers and improving the site | Legitimate interests |
| Sending service emails about your account or listing | Contract |
| Sending the weekly email or marketing | Consent, which you can withdraw at any time using the unsubscribe link in any email |
We do not sell personal data. We do not use your data for automated decisions with legal or similarly significant effects. Paying never changes where content appears in the feed.
4. Instagram and Meta data
We use data received through Meta's Instagram Platform only to display listed accounts and their public content on All Your Golf, to verify follower counts, and to provide reports to the account owner. We do not use Meta Platform data for advertising profiles, do not sell or license it, and do not combine it with other data to identify people other than the account owner. We follow the Meta Platform Terms and Developer Policies.
You can disconnect All Your Golf at any time in Instagram under Settings, then Apps and websites, or by contacting us. When you disconnect, we stop collecting new data and delete stored Instagram data as described in section 10.
5. YouTube and Google
Videos are played through YouTube's embedded player in privacy-enhanced mode (youtube-nocookie.com). When you press play, YouTube may collect data under Google's Privacy Policy. Where we use YouTube API Services, you also agree to the YouTube Terms of Service. You can manage Google's access to your data at myaccount.google.com/permissions.
6. Who we share data with
- Service providers who host the site, store data, count visits and process payments, under contracts that require them to protect your data. Our contact records are stored in Google Workspace (Google Sheets and Apps Script).
- Klaviyo, which we use to send service and marketing emails. Klaviyo receives your name, email address, account type, listing details and your channel's monthly statistics, and records whether you've agreed to marketing emails. See Klaviyo's privacy notice.
- Meta and Google, when you connect an account or play embedded content, under their own privacy policies.
- Professional advisers, such as accountants and lawyers, and authorities where the law requires it.
- A buyer or successor, if the business or its assets are sold, with this policy continuing to apply.
7. International transfers
Some providers, including Google, Meta and our hosting and payment providers, may process data outside the UK. Where they do, we rely on UK adequacy regulations or the UK International Data Transfer Agreement or Addendum, or equivalent safeguards.
8. Cookies and analytics
We count visits with Plausible Analytics, a privacy-friendly service based in the EU. It doesn't use cookies, doesn't store anything on your device and doesn't collect personal data. It records the page visited, the referring site, your country, device type and browser, and events such as video plays and clicks to creators' channels. Your IP address is used only to estimate your country and is not stored. We publish the totals on our Audience page.
Cookies are small files stored on your device. We only use non-essential cookies if you agree. You can change your choice at any time with the button, which also appears at the bottom of every page.
| Type | What it does | Who sets it | How long |
|---|---|---|---|
| Strictly necessary | Remembers your cookie choices (ayg_consent), keeps you signed in and protects forms. | All Your Golf | Up to 6 months |
| Embedded media (optional) | Lets YouTube and Instagram players load and play content. | Google (YouTube) and Meta (Instagram) | Set by those providers |
If you reject embedded media, we'll ask before loading each video, and nothing loads from YouTube or Instagram until you choose to play. You can also block or delete cookies in your browser settings, but some features may then stop working.
9. How long we keep data
- Applications that aren't approved: 12 months, then deleted.
- Member and listing records: for as long as you're listed, plus 6 years for billing and tax records.
- Connected Instagram data: while connected. Deleted within 30 days of disconnection or a deletion request.
- Public feed content: refreshed regularly and removed from our systems within 30 days of a listing ending or the content being deleted at source.
- Comments and votes: until you delete them or your account.
- Marketing consent records: for as long as you're subscribed, plus 2 years after you unsubscribe, so we can show when and how you agreed.
- Visitor statistics: kept as totals that don't identify anyone.
10. Your rights
Under UK data protection law you have the right to access your data, correct it, delete it, restrict or object to how we use it, receive it in a portable format, and withdraw consent at any time. To use any of these rights, email hello@id.golf. We'll respond within one month.
If you're unhappy with how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.
11. Data deletion instructions
You can ask us to delete your All Your Golf data at any time, including any data received from Instagram or Google:
- Email hello@id.golf with the subject "Data deletion request", from the email address linked to your account or listing. Include your Instagram username or YouTube channel if relevant.
- We'll confirm receipt within 3 working days and may ask you to verify that the account is yours.
- We'll delete your data within 30 days and confirm by email. We'll keep only what the law requires, such as billing records.
To stop Instagram sharing data with us, remove All Your Golf in Instagram under Settings, then Apps and websites. To remove Google access, use your Google account permissions.
12. Children
All Your Golf is not intended for children under 13. Listings and paid plans are only available to people aged 18 or over, or to businesses. If you think a child has given us personal data, contact us and we'll delete it.
13. Security
We use encryption in transit, access controls and reputable providers to protect your data. Access keys for Meta and Google services are stored securely on our servers and never in the browser.
14. Changes to this policy
We'll post any changes here and update the date at the top. If changes are significant, we'll tell listed members by email.